childKEY Metadata

The technology verifies the presence of childKEY Metadata. If positive, the site’s html page is listed among those self-certified. The inserting of metadata on all visible html pages, either static or dynamic, allows the childKEY Technology to discriminate among viewable and non-viewable page contents to the minors. The adoption of metadata, allows the standardisation of the technology and a diffusion at no cost to all web builders and webmasters of Internet sites. The failure to insert childKEY metadata by the managers of sites visited by minors carries the inclusion of the site in the Black-List of sites not suited for minors compiled and updated by the Onlus Safety World Wide Web Foundation.
The information regarding the presence of a minor carries the obligation of self-certification if the contents are not to be viewed by minors according to current Italian and European legislation. The use of Metadata is licensed free of charge and so the software and the automatic insertion of it if the site contains multiple pages. The licensing conditions provide that the self-certification be made based on European and Italian laws governing the protection of minors.
How the childKEY metadata is formulated:

 

• For sites viewable by minors:<meta name =”swww.childkey” content=”childkey.green”>
• For sites not viewable by minors: <meta name =”swww.childkey” content=”childkey.red”>

 

Note: the childKEY metadata certifies each individual Html page of the site and not the entire site. Therefore, a site may contain both, viewable and non-viewable pages by minors, maintaining even in the presence of the latter the navigational bars (as long as they are visible). The “green” metadata sites undergo Parsing anyway, just for safety measures.